Your name is the tip of the spear. It’s the first thing people see and hear. It’s your first shot at grabbing people’s attention and arousing their curiosity. How are people supposed to talk about your new company if they can’t remember or pronounce the name?
Contrary to popular belief, naming has nothing to do with omitting vowels. It has nothing to do with smashing letters together until you find an available URL that sounds like a Latvian powerlifter grunting. No, naming is a process. You’ll need time. You’ll need insight. You’ll need to start on Page 1.
The book is like that friend who isn’t afraid to tell you what you need to hear. It’ll help you understand what’s at stake and how to approach naming creatively without neglecting practical realities like positioning, trademark and URLs.
Author: Eli Altman
Publisher: ExtraCurricular Press
Size: 6 × 9" / 152 × 229 mm