{"product_id":"fred-troller-design","title":"Fred Troller Design [Unit 55]","description":"\u003cp\u003eFred Troller Design includes over 60 pages dedicated to his work for the Geigy Chemical Corporation, 50+ pages of his book covers (many for publishers Doubleday), as well as examples of the numerous visual identities and posters he also designed over his career.\u003c\/p\u003e\n\u003cp\u003eThrough his use of use of bold colour, photographic imagery and minimalist sans-serif typography, Troller was preoccupied with eliminating visual chaos and the desire to communicate complex ideas with concise minimalism – ideas that contrasted to the more ornate trends that prevailed in the visual culture of the 1960s.\u003c\/p\u003e","brand":"Standards Manual","offers":[{"title":"Default Title","offer_id":51703331651800,"sku":"978-0-500-88043-2","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0883\/7252\/files\/FredTroller01copy.jpg?v=1779384890","url":"https:\/\/standardsmanual.com\/products\/fred-troller-design","provider":"Standards Manual","version":"1.0","type":"link"}