This extensive compendium brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how modernist attitudes and imperatives gave birth to corporate identity. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: Geometric, Effect, and Typographic. Each chapter is then sub-divided into form and style-led sections including alphabet, overlay, dots and squares.
Author: Jens Müller
Designer: Jens Müller/optik
Language: English, French, German
Size: 9.7 × 14.6" / 246 × 370 mm