Never Use Futura


sold out

$25.00

 

About

This fascinating book explores the cultural history and uses of a face that's so common you might not notice, until you start looking, and then you can't escape it. Douglas Thomas traces Futura from its Bauhaus-inspired origin in Paul Renner's 1924 design, to its current role as the go-to choice for corporate work, logos, motion pictures, and advertisements. 

Designer: Douglas Thomas
Editor: Barbara Darko 
Publisher: Princeton Architectural Press
Language: English
Size: 5.5 × 8" / 140 × 203 mm
Pages: 208
Publication: 2017
Binding: Paperback