In this essential reference, Herbert Spencer shows how new concepts in graphic design in the early decades of the twentieth century had their roots in the artistic movements of the time in painting, poetry, and architecture. His text is profusely illustrated with examples of the new typography, shown in genres that range from posters and magazine covers to Apollinaire's "figurative poetry." This revised edition, which follows the revised and redesigned edition of 1983, includes a foreword by design critic Rick Poyner that discusses the important contributions to the history of graphic design made by Herbert Spencer.
Designer: Herbert Spencer
Publisher: MIT Press
Size: 9.2 × 8.75" / 234 × 222 mm