The History of Graphic Design, Vol. 1, 1890–1959




This book offers a comprehensive history of graphic design from the end of the 19th century to the remains of World War II. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized chronologically, the volume features over 2,500 seminal designs from all over the world, 71 of which are profiled in detail besides 61 leaders in the field, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).

Designer: Jens Müller/optik
Publisher: Taschen
Language: English, French, and German
Size: 9.7 × 14.6" / 246 × 371 mm 
Pages: 480
Publication: 2017
Binding: Hardcover with jacket