TM: The Untold Stories Behind 29 Classic Logos




This book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books’ colophon and the Michelin Man. Authoritatively written, comprehensively researched, and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.

Designer: Intercity
Publisher: Laurence King
Language: English
Size: 11.1 × 8.6" / 282 × 218 mm
Pages: 224
Publication: 2014 
Binding: Hardback