About Standards Manual
Standards Manual is an independent publishing imprint located in Brooklyn, NY.
Our mission is to preserve artifacts of graphic design history and make them available to future generations. From reprinted standards manuals to compendiums of archival work, our titles aim to capture often overlooked work and the designers who created it.
Standards Manual was co-founded in 2014 by Jesse Reed and Hamish Smyth. In 2025, Reed took over as Managing Editor and continues to develop new titles with his team.
Get in touch: contact@standardsmanual.com
Titles
1970 New York City
Transit Authority
Graphics Standards Manual
Designed by Massimo Vignelli
and Bob Noorda, Unimark, 1970
ISBN 978-0-692-49695-4
First published in 2014 as a full-size limited edition version.
National Aeronautics and
Space Administration
Graphics Standards Manual
Designed by Richard Danne
and Bruce Blackburn,
Danne & Blackburn, 1975
ISBN 978-0-692-58653-2
Published 2015
Official Symbol of The American Revolution Bicentennial: Guidelines for Authorized Usage; Official Graphics Standards Manual
Designed by Bruce Blackburn, 1974
Limited Edition of 1,976
ISBN 978-0-692-77468-7
Published 2016
New York City Transit Authority:
Objects
ISBN 978-0-692-90255-4
Published 2017
1977 United States Environmental
Protection Agency
Graphic Standards System
Designed by Steff Geissbühler,
Chermayeff & Geismar Associates
ISBN 978-0-692-87830-9
Published 2017
Identity: Chermayeff & Geismar & Haviv
A 60-year monograph celebrating
the work of the seminal firm
ISBN 978-0-692-95523-9
Published 2018
Parks
From the collection of Brian Kelley
ISBN 978-0-578-46982-9
Published 2019
The Worm
From the NASA archives
ISBN 978-0-578-70108-0
Published 2020
The New York Subway Map Debate
Edited by Gary Hustwit, with
never-before-seen photographs
by Stan Ries, and a foreword by
Paula Scher
ISBN 978-0-9895321-6-7
Published 2021
QSL? (Do You Confirm Receipt
of My Transmission?)
From the collection
of Roger Bova
ISBN 978-0-578-39052-9
Published 2023
Classified: Local Ads From
America’s Small Towns
From the collection of
Shelton and Josh Carnley,
Studio Carnley
ISBN 979-8-218-24544-3
Published 2024
DC Comics Style Guide
Featuring the legendary art
of José Luis García-López
ISBN 979-8-218-33743-8
Published 2024
Parks 2
From the collection of Brian Kelley
ISBN 979-8-218-48111-7
Published 2024
Brand Identification Manuals for Coca-Cola
1969–1979
ISBN 979-8-218-61497-3
Published 2025
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For North American distribution (USA/Canada) please contact Standards Manual directly: contact@standardsmanual.com. For outside North America, please contact Thames & Hudson: sales@thameshudson.co.uk