About Standards Manual

Standards Manual is an independent publishing imprint founded by designers Jesse Reed and Hamish Smyth in New York City in 2014.

Our mission is to archive and preserve artifacts of design history and make them available to future generations. From reprinted graphics standards manuals to new compendiums of archival work, our titles always aim to make great design available to all.

As designers ourselves, we value high quality books. As an independent publisher, we produce our books using only the finest papers, printing, and finishing methods. We don’t cut corners when it comes to quality.


1970 New York City
Transit Authority
Graphics Standards Manual
Compact Edition

Designed by Massimo Vignelli
and Bob Noorda, Unimark

ISBN 978-0-692-49695-4

First published in 2014 as a full-size limited edition version.

1975 National Aeronautics and Space
Administration Graphic
Standards Manual

Designed by Richard Danne
and Bruce Blackburn,
Danne and Blackburn

ISBN 978-0-692-58653-2

Published 2015

1973 Official Symbol of The
American Revolution Bicentennial:
Guidelines for Authorized Usage;
Official Graphics Standards Manual

Designed by
Bruce Blackburn

ISBN 978-0-692-77468-7

Published 2016

New York City
Transit Authority

From the collection
of Brian Kelley

ISBN 978-0-692-90255-4

Published 2017

1977 US Environmental
Protection Agency
Graphic Standards System

Designed by
Steff Geissbühler, Chermayeff & Geismar Associates

ISBN 978-0-692-87830-9

Published 2017

Identity: Chermayeff & Geismar & Haviv

ISBN 978-0-692-95523-9

Published 2018


From the collection of Brian Kelley

ISBN 978-0-578-46982-9

Published 2019

The Worm

From the NASA archives

ISBN 978-0-578-70108-0

Published 2020

The New York
Subway Map Debate

Co-published with
Gary Hustwit

ISBN 978-0-9895321-6-7

Published 2021

(Do You Confirm Receipt
of My Transmission?)

A Visual Language of
Two-Way Radio

ISBN 978-0-578-39052-9

Published 2023

Classified: Local Ads From
America’s Small Towns

From the collection of
Shelton and Josh Carnley,
Studio Carnley

ISBN 979-8-218-24544-3

Published 2024

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For North American distribution (USA/Canada) please contact Standards Manual directly: contact@standardsmanual.com. For outside North America, please contact Thames & Hudson: sales@thameshudson.co.uk