About Standards Manual

Standards Manual is a New York City based independent publishing imprint founded by designers Jesse Reed and Hamish Smyth in 2014.

We strive to archive and preserve lost artifacts of design history and make them available to future generations.

Being designers ourselves, we value high quality books. As an independent publisher, we are able to produce our books using only the finest papers, printing, and finishing methods. We don’t cut corners when it comes to quality.


1970 New York City
Transit Authority
Graphics Standards Manual
Compact Edition

Designed by Massimo Vignelli
and Bob Noorda, Unimark

Published 2015
ISBN 978-0-692-49695-4

First published in 2014 as a full-size limited edition version.

1975 National Aeronautics and Space
Administration Graphic
Standards Manual

Designed by Richard Danne
and Bruce Blackburn,
Danne and Blackburn

ISBN 978-0-692-58653-2

1973 Official Symbol of The
American Revolution Bicentennial:
Guidelines for Authorized Usage;
Official Graphics Standards Manual

Designed by
Bruce Blackburn

ISBN 978-0-692-77468-7