Identity: Chermayeff & Geismar & Haviv

We’re pleased to announce our latest Standards Manual title, available for pre-order: Identity: Chermayeff & Geismar & Haviv. The monograph presents 60 years of work from the seminal New York design firm founded by Ivan Chermayeff and Tom Geismar in 1957, and their partner and designer Sagi Haviv. Together, they have created identities that have become icons of American culture, including the Chase Bank octagon, the NBC peacock, the PBS faces, the red Mobil O, the Smithsonian sun, and many more. For Identity, these trademarks are treated as longer case studies with sketches, documentation of applications, and related materials to provide a more in-depth understanding of the work. Additionally, the book presents interviews with each of the firm’s partners, as well as written contributions from John Maeda, Milton Glaser, and more.

Recent press includes:
Creative Review
Fast Co. Design
It’s Nice That

Identity: Chermayeff & Geismar & Haviv will be released in May 2018, and is available for pre-order from our online shop.


About Standards Manual

Standards Manual is an independent publishing imprint founded by designers Jesse Reed and Hamish Smyth in New York City in 2014.

Our mission is to archive and preserve artifacts of design history and make them available to future generations. From reprinted graphics standards manuals to new compendiums of archival work, our titles always aim to make great design available to all.

As designers ourselves, we value high quality books. As an independent publisher, we produce our books using only the finest papers, printing, and finishing methods. We don’t cut corners when it comes to quality.