Identity: Chermayeff & Geismar & Haviv

We are pleased to offer a new, limited edition print in collaboration with filmmaker and photographer Gary Hustwit: a stunning original black and white photograph of Massimo Vignelli, shot by Hustwit in 2013. This archival pigment print showcases Massimo in his home, working alongside his personal copy of the NYCTA Graphics Standards Manual. Hustwit was invited to spend the day with Massimo and his wife Lella, “a day in the life thing,” as he recalled. “This was about a year before he passed away, and at this point he was his usual, charismatic self.” We are excited to share this intimate portrait as an homage to the legendary designer, who continues to influence the world of graphic design with his pioneering works and ingenious design philosophies. Each print from this edition of 50 copies is numbered and signed by Gary Hustwit, and they are available to purchase exclusively from our online shop.

Vignelli and the Standards Manual

Photographer: Gary Hustwit
Print type: Archival pigment 
Paper: Hahnemuhle Photo Rag Baryta 325gsm
Sheet size: 11" × 17" / 279 × 432 mm 
Image size: 10.5" × 16.5" / 267 × 419 mm
Publication: 2017


About Standards Manual

Standards Manual is an independent publishing imprint founded by designers Jesse Reed and Hamish Smyth in New York City in 2014.

Our mission is to archive and preserve artifacts of design history and make them available to future generations. From reprinted graphics standards manuals to new compendiums of archival work, our titles always aim to make great design available to all.

As designers ourselves, we value high quality books. As an independent publisher, we produce our books using only the finest papers, printing, and finishing methods. We don’t cut corners when it comes to quality.