Max Bill: Typography. Advertising. Book Design




This volume offers a comprehensive view into an area of his work that has so far received little attention: typography, advertising and book design. It shows that almost everything that the Swiss Avantgarde movement accomplished during the 1930s was visualized in Bill’s studio, “bill-zürich reklame.” The reader discovers Max Bill as the tireless creator of highly individual types, commercial logos and advertisements as well as an exceedingly versatile designer who had an amazing command of “visual humor.”

Publisher: Niggli Verlag
Language: English and German
Size: 9 × 11" / 230 × 280 mm
Pages: 304
Publication: 2010
Binding: Cloth binding with jacket