Title

Extras

Identity: Chermayeff & Geismar & Haviv
Compact Edition

An expanded and compact edition of the 60+ year monograph celebrating the the seminal firm

Ivan and Tom

Dress Code explores the design
process of two AIGA Medalists:
Ivan Chermayeff and Tom Geismar

Ivan and Tom

Produced by AIGA
Presented by AIGA Design Archives
Video by Dress Code
Special thanks to
Chermayeff & Geismar & Haviv

This project is supported in part by an award from the National Endowment for the Arts.

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$ 79.00

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About

The Compact Edition of Identity: Chermayeff & Geismar & Haviv showcases a body of work spanning 60+ years from the seminal New York design firm founded in 1957 by Ivan Chermayeff and Tom Geismar. The firm’s contribution to design has shaped the way corporate identity programs influence culture.

The revised edition features 70+ additional identities from the firm’s previous and current clients, including Chase Bank, NBC, Warner Bros., PBS, and many more. Also included are interviews with Tom Geismar and Sagi Haviv, plus written contributions from Milton Glaser, John Maeda, and Alexandra Lange.

Specifications

312 pages
10.375 × 10"
302 × 292 mm
Black endpapers
Floating board covers
7-color cover on canvas
Black cloth spine, white foil
Printed in Italy

International Orders

For orders outside of U.S., Canada, and Mexico, please visit our friends at Counter Print.

Colophon

Copyright

Published by Standards Manual © 2025

Originally published as a full-size edition in 2018

It’s never love at first sight
Alexandra Lange © 2025

Ivan Chermayeff remembrance
Milton Glaser © 2025

Interviews by
Roman Mars © 2025
John Maeda © 2025

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher.

Additional credits

Design by Order
Edited by: Jesse Reed
Cover design: Chermayeff & Geismar & Haviv
Design assistance: Joyce Ho

ISBN

979-8-218-72024-7

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