LogoArchive returns with Issue 5: Technique. The technical limitations of the mid-century—the need for a steady hand and a precise mind for mechanical reproduction—demanded that an exceptional level of care and creativity be given over to shape and space, association and perception. These considerations created a rich corporate and consumer form language and range of graphic techniques. These have been partly marginalised, usurped by modern print and display technologies. They do remain as useful reference points in which to help create a symbol today, one that is enduring, works well in a black or white, can be used with vibrant inks, seductive materials and eye-catching finishes, as well as being displayed in motion on ever more diverse screens types.
Designer: Richard Baird / LogoArchive
Size: 5.8 × 8.3" / 148 × 210 mm
Binding: Stapled Booklet