Standards Manual

Standards Manual

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New release

Brand Identification Manuals for Coca-Cola

sold out

1969–1979

Brand Identification Manuals for Coca-Cola

sold out

1969–1979

First edition pricing

“There was always something harder to work on.”

Read the essay by Alex Honnold

Parks 2

From the collection of Brian Kelley

$ 64.00

Reproduced from a
rare original copy with
over 165 highly-
detailed scans of the
legendary art by José
Luis García-López.

DC Comics Style Guide

Introduction by Paul Levitz &
interview with José Luis
García-López by Dan Greenfield

$ 95.00

“These creative teams understood the timeless principles of design— balance, alignment, hierarchy, contrast, rhythm, proximity, color, and space.”

Shelton and Josh Carnley

Classified: Local Ads From
America’s Small Towns

From the collection of
Shelton and Josh Carnley,
Studio Carnley

$ 45.00

Step into the world
of ham radio and the
(often overlooked)
visual language of
QSL cards.

QSL? (Do You Confirm Receipt
of My Transmission?)

From the collection
of Roger Bova

$ 60.00

A pivotal event in
design history: the 1978
debate between
Massimo Vignelli and
John Tauranac over the
future of the NYC
Subway Map.

The New York Subway Map Debate

sold out

Edited by Gary Hustwit, with a foreword by Paula Scher

Designed by
Danne & Blackburn,
1975

Foreword
by
Richard Danne

The Worm

sold out

From the NASA
archives

“If our national parks embody the spirit of America, their maps are the physical manifesta-
tion of those ideals.”

Read the introduction by
Lyz Nagan-Powell

Parks

From the collection
of Brian Kelley

$ 64.00

“Helvetica, once the hippest design choice in town, then ubiquitous, then tired, has come back into style.”

From the essay "Stand Clear."
By Christopher Bonabos. Read it here.

1970 New York City
Transit Authority
Graphics Standards Manual

sold out

Designed by Massimo Vignelli
and Bob Noorda, Unimark

“The affectionate Meatball will replace the slick NASA logo, and slowly it will die into the horizon and never be seen again”

Dan Golden, former NASA Administrator, on the reinstatement of the meatball logo. From the essay “Are you Team Meatball, or Team Worm?” by Christopher Bonanos. Read it here.

National Aeronautics and
Space Administration
Graphics Standards Manual

Designed by Richard Danne
and Bruce Blackburn,
Danne & Blackburn

$ 84.00

“Our trademark designs can be seen as eclectic because they take many forms, and are expressed in many styles. But they are deliberately this way because each has been designed to provide a distinctive, memorable and appropriate visual expression of the organization it represents.”

Tom Geismar

Identity: Chermayeff & Geismar & Haviv

sold out

A 60-year monograph celebrating
the work of the seminal firm

“It all went well until 1980 or so, when Ronald Reagan appointed a new head of the EPA.”

Read the introduction by
Steff Geissbühler

1977 US Environmental Protection Agency
Graphic Standards System

sold out

Designed by Steff Geissbühler,
Chermayeff & Geismar Associates

“It was the president of the United States who said, I want that. And he got it.”

Bruce Blackburn, quoted in the essay
“The Spirit and Swoop of ‘76” by Christopher
Bonanos. Read it here.

1973 Official Symbol of The American Revolution Bicentennial:
Guidelines for Authorized Usage;
Official Graphics Standards Manual

Designed by
Bruce Blackburn

$ 20.00

“…it's an intimate view of the city's history, merging design and infrastructure over the past 150 years.”

Read the introduction by
Eric Greene

New York City Transit Authority:
Objects

From the collection
of Brian Kelley

$ 55.00